L’Oréal UK managing director Michel Brousset told Marketing Week in an exclusive interview that he believes profit, loss and market share take care of themselves as long as brands remain relevant to customers.Ī year into the role Brousset explains that although he has a general understanding of consumers, “it’s quite a different thing to have a granular, meaningful level of understanding as to why British consumers behave in a certain way”. The beauty brand hired its first UK chief marketing officer to be a catalyst for focusing on the consumer. This effort can be seen in the launch of the new portal, which will help the newspaper understand the lifetime value of customers and how they use different products and services.Īnother example is L’Oréal. In order to do what we want to do going forward we have to know our customers specifically.”
Kevin Beatty, chief executive officer at DMG Media, says: “Our customers in the past have only been known to us generically, it’s not enough.
The portal, called MyMail, will give its customers a better experience but importantly will also allow the business to understand its readers’ behaviours and preferences and will be able to analyse demographics. These brands are at different stages of the process of using customer insight to create value for people that buy and use the services and products they offer.įor example, today (1 October) DMG Media, formally Associated Newspapers, launched a new customer portal for Mail Newspapers, which includes The Daily Mail, Mail Online and Mail on Sunday. Recently he was appointed Chairman of the RFC, the body that funds IPSO (Independent Press Standards Organisation).L’Oréal and Mail Newspapers are among those that are launching services and ensure there is a culture of getting closer to and understanding customers in a non-generic way. The Insurance Risk division offers risk modelling services and invests. Beatty is a board member of the NMA and has been on the Board and the Executive Committee of WAN-IFRA since 2009, representing the UK publishing industry. EdTech, Events and Exhibitions, and Consumer Media. Create an alert to follow the executive moves at DMG Media. Tom Than has joined the company as Chief Financial Officer (posted on August 30 2021). Previously, he was managing director of the Scottish Daily Record and Sunday Mail Ltd.ĭmg media is the consumer media operation of DMGT plc, which publishes the Daily Mail, The Mail on Sunday, Metro, Mail Online, Mail Plus, Metro digital editions and Elite Daily. Kevin Beatty, Chief Executive Officer Viscount Rothermere, Chairman of the Board Tom Than, Chief Financial Officer Popular executive movements at DMG Media. During the past 20 years, his roles within the Group have included: managing director of The Mail on Sunday managing director of the Evening Standard and London Metro COO of Associated New Media and managing director of Northcliffe Newspapers. Prior to this, Kevin was managing director of the Scottish Daily Record and Sunday Mail Ltd, which at that time was part of Mirror Group plc. I’ve no doubt she will prove to be an excellent addition to dmg media’s senior management team and make a. Chief Executive, DMG Media, Daily Mail & General Trust Plc (DMGT) Kevin Beatty was appointed to the board of DMGT plc in 2004, having joined the Group in 1996. She is a focused, determined executive with an impressive track record of applying technology solutions in fast-changing consumer businesses.
Beatty was appointed to the Board of DMGT plc in 2004, and has been with the Group since 1996. Kevin Beatty, CEO, dmg media said, I’m very pleased to welcome Heather to the company. Approximately 700 publishers, editors and other senior news executives from around the world attended the events. Beatty was elected by WAN-IFRA members during the General Assembly of Members held alongside the organization’s World News Media Congress, World Editors Forum and World Advertising Forum in Cartagena, Colombia. Eight executives from leading news media companies were also elected to new terms on the Board of WAN-IFRA. Kevin Beatty, CEO of dmg media, was elected 2nd Vice President of the World Association of Newspapers and News Publishers (WAN-IFRA) and is second in line of succession to President Tomas Brunegård, following New York Times Vice Chairman Michael Golden, who is expected to take office in 2017. DMG Media, formerly Associated Newspapers, is a national newspaper and website publisher in the UK.
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